AI Visibility Audit
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Prepared by saigon.digital · September 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Parents are no longer just searching on Google. They are asking AI which schools to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Solihull School stands in the AI search era, and what the current gap is costing.
Solihull is The Sunday Times Independent Secondary School of the Year in the West Midlands 2026. When we asked the AI engines for the best independent schools in Birmingham and the West Midlands, the answer named King Edward’s and KEHS, and read out KEHS’s Times award for academic excellence. Solihull was not mentioned at all. The school that just won the region’s top award is absent from the answer to the region’s most obvious question.
We tested how Solihull School appears when parents ask AI tools to recommend schools in Solihull, West Midlands. Here's what we found.
Assessed rather than directly queried. Solihull is missing from the editorial “best schools” articles these models draw on, which is the mechanism behind the Google result.
Directly tested. Absent from every non-branded regional query we ran; present and accurate on branded searches for the school by name.
Assessed rather than directly queried. Perplexity cites sources explicitly, and the sources ranking for these queries do not include Solihull.
Assessed rather than directly queried. Gemini leans on the same Google index and regional round-ups where Solihull is absent.
0 / 4 on non-branded platforms currently surface Solihull School in relevant AI-generated recommendations.
Structured authority content, third-party mentions, FAQ pages and consistent brand signals across the web, all of which competitors currently have more of.
We ran the exact searches your buyers use when asking AI tools to recommend a solution. Here is who appeared, and whether Solihull School was in the answer.
The pattern is consistent and it is not flattering to the engines, rather than to the school. Where a parent already knows the name, the answer about Solihull is excellent: correct award, correct results, Good Schools Guide cited. Where a parent is still deciding, and is asking the broad question that actually builds a shortlist, Solihull is not in the answer. The one query Solihull wins outright is won by default, because it is the only independent senior school in the town. Ruckleigh and Eversfield stop at eleven.
This is a solvable problem rather than a structural one. Solihull already holds 52 keywords in the top three positions, more than King Edward’s at 37. The rankings exist. What is missing is presence in the specific third-party articles that AI answers are assembled from, and the structured data that lets an engine describe the school accurately in its own words.
These are the companies currently winning AI recommendations in your market. Understanding why they are cited, and Solihull is not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Solihull School You | 37 | Not Cited | Not Appearing | Not Cited | Audit target |
| King Edward’s School, Birmingham | 40 | Cited | Appearing | Cited | Named first in the regional answer and the default comparison point. 1,021 referring domains and heavy presence in editorial round-ups. |
| KEHS (King Edward VI High School for Girls) | 35 | Cited | Appearing | Cited | Lower authority than Solihull on several measures, yet its Times award is quoted verbatim in the regional answer. Presence beats authority here. |
| Mander Portman Woodward, Birmingham | 43 | Cited | Appearing | Partial | The strongest domain in this set at DR 43 and 3,787 monthly visits. Appears in the regional answer despite being a sixth-form college rather than a senior school. |
| Bablake School, Coventry | 34 | Partial | Partial | Partial | Weakest link profile of the group at 229 referring domains, yet earns 1,291 monthly visits, nearly double Solihull, on the Coventry School Foundation name. |
| Edgbaston High School for Girls | 25 | Partial | Appearing | Not Cited | DR 25 and 17 ranking keywords, far behind Solihull on every metric, but included in the Birmingham round-up article the engines quote most. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes Solihull School can make right now to start appearing in AI-generated recommendations within 30–90 days.
Mark up the school as an educational organisation, with its location, age range, admissions pages and the Sunday Times award as a formal award property. Add event markup to the Open Events page and pricing markup to Fees. This is the single change that most affects whether an AI engine can describe Solihull accurately rather than inferring it from forum posts.
The most-cited source for this region is a single “10 best schools in Birmingham” article. It names sixteen schools, including KEHS and King Edward’s. Solihull is not one of them. Solihull does appear in the bulk directories, at position 31 of 75 in one regional guide, but a directory row is not a recommendation. Targeted outreach to the handful of editorial round-ups that rank for these queries is unglamorous and highly effective.
Parents are asking how Solihull compares with King Edward’s, and the engines are answering from Mumsnet because nothing better exists. An honest, confident page on who Solihull suits, how a broad co-educational day school differs from a highly selective single-sex one, and what the results actually show, would give the engines a far better source to quote. It also serves the parents reading it directly.
While auditing how AI sees Solihull School, we also looked at the website itself (e4education, an ASP-based school CMS). These specific issues are holding back both your AI visibility and how the site converts, and they are all fixable.
Every commercially important page is on a path that reads as a migration leftover: /admissions-new/fees, /admissions-new/open-days, /admissions-new/scholarships, /admissions-new/bursaries. The Register Here link is worse, at /admissions-new/admissions-new/register-here, with the folder name duplicated. It loads, so nothing looks broken, but the highest-intent page on the site has a malformed address.
The homepage, Admissions, Open Events and Fees pages all ship without a meta description, so Google and the AI engines write their own summary from whatever text they find first. The homepage also declares its social title as “Why Solihull?” with no school name attached, which is what appears when a parent shares the page in a WhatsApp group.
Not one page carries any structured data. On top of that, the header logo element has the class attribute declared twice on the same tag, which is invalid HTML that browsers silently forgive and validators do not. Small in isolation, but indicative of a template that has not had a technical review in some time.
Web development and WordPress are core strengths at Saigon Digital. Fixing the issues above is part of the work, not a separate project. We handle the AI visibility, the SEO, and the website itself.
This was sent as a free audit with no pitch attached, so this section is deliberately short. Everything above is yours to act on, with or without us.
The three quick wins above are the whole of it: structured data, presence in the articles the engines quote, and a page that answers the comparison question in your own words. Your existing web team can do all three, and we have written them so they can. If you would rather have help, or simply want to talk any of it through, the call is free and there is no obligation attached to it.
Nick Rowe · CEO & Co-Founder, Saigon Digital
We would scope it as a fixed-price piece of work covering the structured data, the outreach and the content, so there are no surprises and no open-ended commitment.
Some schools keep us on monthly to track AI visibility and keep publishing. Rolling, no lock-in, and genuinely optional. Plenty of schools take the audit and run it themselves, which is a good outcome too.
AI answers tend to settle. Once an engine has a consistent set of schools it names for a region, that pattern is harder to change than it is to join early. The award gives Solihull a reason to be in that set now.